Once your web site is complete it is made "live". It's crunch time as additional testing is required at this time to make sure all portions of the web site remain functional after going live.
Search Engine considerations immediately come in to play and numerous steps are completed to increase the chances of your site being spidered with the new information as soon as possible.
Ecommerce web site shopping cart and payment systems require additional testing as well.
A new web site is a great marketing and advertising opportunity such as press releases, newspaper, tv, and online options.