Strategic Planning & Discovery
The foundation of every successful website is understanding your business goals, target audience, and competitive landscape.
We'll work together to define:
- Your business objectives and how your website supports them
- Your target audience and what motivates them to take action
- Key functionality requirements (ecommerce, membership areas, integrations)
- Content strategy and information architecture
- Competitive differentiation and positioning
Common functionality we integrate:
- Ecommerce and secure payment processing
- Membership options (public and/or private access areas)
- Social media integration and content sharing
- Lead capture forms and CRM connections
- Blog and content management systems
This collaborative planning phase ensures we're building a website that serves your business strategy, not just checking boxes on a feature list.